The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World (2nd Edition) by Al Lieberman & Pat Esgate

Author:Al Lieberman & Pat Esgate [Lieberman, Al]
Language: eng
Format: mobi
Publisher: Pearson Education
Published: 2013-07-01T14:00:00+00:00

Summary

Today’s entertainment marketing professionals must stay current with the rapidly evolving digital disruption. Hardware and software are changing by the nano-second. Though digital delivery offers great opportunities to entertainment marketing professionals, it also offers plenty of pitfalls. Read everything that you can in print, digital, or online; attend conferences and conventions; follow the trends; stay informed of new technologies. In the digital world, not doing so could lead to career death.

Before we explore the marketing of some very important entertainment content, sports and music, let’s examine the first mass media: publishing.

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